AR-Based Mobile Gaming App - ASICS Kids Adventures
Discover how Fanisko partnered with ASICS to create an engaging AR based mobile gaming app that motivates kids aged 5-8 to embrace an active lifestyle through interactive games. Read more to explore the innovative solution and its impact.
Igniting a Passion for Fitness in Young Children
ASICS, a global leader in sports and athletic wear, recognized the importance of instilling healthy habits in children from a young age. They sought to create an engaging experience that would motivate kids aged 5-8 to be physically active. The challenge was to move beyond traditional exercise methods and tap into the power of play. ASICS partnered with Fanisko to develop a cutting-edge solution: the ASICS Kids Adventures mobile app, featuring three exciting augmented reality (AR) games.
The Challenge: Making Fitness Fun for Kids
In today’s digital age, engaging young children in physical activity requires creativity and an understanding of their playful nature. Traditional exercise routines often lack the appeal to capture and maintain their attention. ASICS needed a solution that would not only promote physical fitness but also be genuinely fun and entertaining for kids.

The Solution: AR-Powered Play
Fanisko developed the ASICS Kids Adventures app, featuring three innovative AR-based games designed to promote physical activity in a playful and interactive way:
Power Pop
A virtual balloon-popping game where kids reach, jump, and move in different directions to pop colorful balloons in AR space. This game improves hand-eye coordination, reflexes, and cardio endurance while rewarding kids with in-game coins to unlock fun elements.

ARobics
A rhythm-based dance game that encourages kids to follow on-screen prompts and perform specific poses and movements in sync with popular music tracks. This game enhances flexibility, rhythm, balance, and motor skills while building confidence through progressive challenges.

Hurdle Run
A dynamic AR game inspired by Subway Surfer, this AR game challenges kids to jump, crouch, and move side-to-side to navigate an obstacle course. Their real-world movements control the in-game character, creating an immersive experience that combines fitness with adventure.

Innovation Through Integration
The application goes beyond simple gamification by incorporating:
In-game currency system rewarding consistent activity
Virtual store for redeeming earned coins
Competitive leaderboards to drive engagement
Seamless integration with ASICS' e-commerce through strategic coupon placement

The Results:
Increased Engagement: Kids are now excited to exercise, thanks to the fun and interactive AR games.
Improved Fitness: The games promote physical activity, enhancing coordination, flexibility, and endurance.
Business Growth: The app drives ASICS product sales through in-app coupons and promotions.
Positive Feedback: Parents and kids alike have praised the app for making fitness enjoyable and accessible.
Conclusion:
The ASICS Kids Adventures app is a testament to how technology can transform traditional fitness into an engaging and rewarding experience. By combining AR, gamification, and fitness, Fanisko helped ASICS achieve its goal of inspiring the next generation to stay active and healthy
Interested in creating an engaging digital experience for your brand? Contact us at Fanisko to explore how we can help innovate your customer engagement strategies