Reasons Why You Need a Fan Engagement Platform

It’s difficult to lose fans in the sports industry, but you’re certainly not taking advantage of a tremendous growth opportunity if you’re failing to engage your fans.

Even the biggest football clubs in the world must engage their fans via social networks or by organizing fan days. It’s difficult to lose fans in the sports industry, but you’re certainly not taking advantage of a tremendous growth opportunity if you’re failing to engage your fans.

To stay relevant, you have to make an impact in the engagement game as much as you have to do it on the field. Your biggest ally could be an excellent fan engagement platform, so let’s have a look at the reasons why you need one:

Communicating with Fans

Communication with your fans via modern communication channels such as social networks is crucial for engagement. However, social media isn’t the only place where you can engage fans. With a fan engagement platform, you don’t have to worry about maintaining a social media presence for your team on every social network there is. That can be time-consuming and not yield enough return.

You’re in the driver’s seat, so lead the conversation and be innovative. Fan engagement platforms are on the rise, and might soon become the fan-preferred way of communicating with their favorite teams, especially if they let them express their passion for the team.

Keeping the Fans Entertained

As modern technologies are becoming more widespread, fighting for attention gets harder. Everyone can send their message into the internet ether, and consumers can’t pay attention to them all. Even the biggest teams in the most profitable sports can struggle to get people to follow them online.

That’s because no matter how big you are or how many fans you have out there, you still have to make it worth it for the fans to follow you. To do that, create content that fans find interesting, use video, ask for their opinion, and above all, aim to include fans into everything the club does, so they’ll feel like a part of it.

Analyzing the Data to Figure out What Works and What Doesn’t

With a fan engagement platform, everything you do can be measured. You can see how many people engaged with your content – for example, whether they preferred a video announcement or a fan contest. Analytics is the most important thing for determining how successful your engagement strategies are, and whether they need changes. Not every team will be able to utilize the same tips and tricks – what works for an industry giant might not work out so well for a smaller group. That’s why it’s imperative to make informed decisions based on real hard data and not assumptions.

How Fanisko Engage Can Help

With Fanisko Engage, your team gets a fan engagement platform that can answer your needs and stand the test of time. Engaging your fans throughout the year is not an easy task, especially in the off-season, but fan engagement platforms such as Fanisko Engage certainly make them more manageable by offering the options you need to keep interest alive.

For more information, please visit our website to find out exactly how Fanisko Engage can make your fan engagement hopes a reality.

Turning Sports Enthusiasts into Hardcore Fans

Hardcore fans, unlike simple sports enthusiasts, see themselves as part of the team and not just simple spectators in the arena. With this in mind, teams, leagues, and clubs should cater to these needs as much as possible. Luckily, however, this has become increasingly more feasible, thanks in large part to all the technological achievements in recent years.  

Hardcore fans are the lifeblood of any sports team, league, or club. These fans are the ones that live and breathe for their favorite teams and are the ones more than willing to go to every game, purchase merchandise, and follow their teams wherever they go. Not all sports teams enjoy this high level of fidelity and idolization, meaning that their bottom line has to suffer, stifling, in turn, their possibility for expansion, sponsorship acquisition, and better results, in a sort of positive feedback cycle that is incredibly hard to break.

Nevertheless, some sports teams such as FC Barcelona, Real Madrid CF, FC Bayern Munich, among many others, seem to be blessed with fans spanning the entire globe. So, what are these teams doing right that others aren’t? And more importantly, what do fans want and expect from their favorite teams?

What Do the Hardcore Fans Really Want?

Hardcore fans, unlike simple sports enthusiasts, see themselves as part of the team and not just simple spectators in the arena. With this in mind, teams, leagues, and clubs should cater to these needs as much as possible. Luckily, however, this has become increasingly more feasible, thanks in large part to all the technological achievements in recent years.

These fans want to be in touch with their teams 24/7, if possible. And while this was somewhat hard to do, say, back in the ’90, with today’s many social media platforms, like Snapchat, Instagram, or Facebook, this is no longer a problem. Teams and individual players alike can live stream from the locker room or their own homes, all to their fan base delight and satisfaction.

What Key Elements Facilitate Hardcore Sports Fans?

No person is born a hardcore fan, so, certain things must be turning them. Knowing what these are, can help teams to turn them into their loyal fans better.

For starters, and this is somewhat obvious, hardcore fans are usually from the same city. In fact, roughly 60% of all hardcore fans of any given team, especially those that hold international recognition, are from the same town or area as their team. An equally important aspect is the family tradition of rooting for a specific team. It is unlikely, though not unheard of, for children to endorse a different team than that their parents, siblings, and relatives do.

Then, there’s the matter of a team’s performance. Scientific studies have shown that fans whose team won a game see an increase in their testosterone levels. Likewise, some sports fans tend to follow individual players and not the teams themselves. It means that they are willing to change teams as long as their favorite player is part of it.

Lastly, there a matter of convenience. Today’s sports fans are all about convenience and versatility when it comes to their engagement with their teams. And as we’ve mentioned before, this trend has been facilitated, in large part by the rise of social media and other such digital technologies. The downside to this development, however, is the fact that there are too many platforms from which fans engage with their teams, which is somewhat the opposite of what convenience is about.

Conclusion

Fortunately, specific platforms such as Fanisko Engage are fixing that by funneling all this fragmented content, and more, within a single source. This is a win-win situation for everybody involved.