Turning Sports Enthusiasts into Hardcore Fans

Hardcore fans, unlike simple sports enthusiasts, see themselves as part of the team and not just simple spectators in the arena. With this in mind, teams, leagues, and clubs should cater to these needs as much as possible. Luckily, however, this has become increasingly more feasible, thanks in large part to all the technological achievements in recent years.  

Hardcore fans are the lifeblood of any sports team, league, or club. These fans are the ones that live and breathe for their favorite teams and are the ones more than willing to go to every game, purchase merchandise, and follow their teams wherever they go. Not all sports teams enjoy this high level of fidelity and idolization, meaning that their bottom line has to suffer, stifling, in turn, their possibility for expansion, sponsorship acquisition, and better results, in a sort of positive feedback cycle that is incredibly hard to break.

Nevertheless, some sports teams such as FC Barcelona, Real Madrid CF, FC Bayern Munich, among many others, seem to be blessed with fans spanning the entire globe. So, what are these teams doing right that others aren’t? And more importantly, what do fans want and expect from their favorite teams?

What Do the Hardcore Fans Really Want?

Hardcore fans, unlike simple sports enthusiasts, see themselves as part of the team and not just simple spectators in the arena. With this in mind, teams, leagues, and clubs should cater to these needs as much as possible. Luckily, however, this has become increasingly more feasible, thanks in large part to all the technological achievements in recent years.

These fans want to be in touch with their teams 24/7, if possible. And while this was somewhat hard to do, say, back in the ’90, with today’s many social media platforms, like Snapchat, Instagram, or Facebook, this is no longer a problem. Teams and individual players alike can live stream from the locker room or their own homes, all to their fan base delight and satisfaction.

What Key Elements Facilitate Hardcore Sports Fans?

No person is born a hardcore fan, so, certain things must be turning them. Knowing what these are, can help teams to turn them into their loyal fans better.

For starters, and this is somewhat obvious, hardcore fans are usually from the same city. In fact, roughly 60% of all hardcore fans of any given team, especially those that hold international recognition, are from the same town or area as their team. An equally important aspect is the family tradition of rooting for a specific team. It is unlikely, though not unheard of, for children to endorse a different team than that their parents, siblings, and relatives do.

Then, there’s the matter of a team’s performance. Scientific studies have shown that fans whose team won a game see an increase in their testosterone levels. Likewise, some sports fans tend to follow individual players and not the teams themselves. It means that they are willing to change teams as long as their favorite player is part of it.

Lastly, there a matter of convenience. Today’s sports fans are all about convenience and versatility when it comes to their engagement with their teams. And as we’ve mentioned before, this trend has been facilitated, in large part by the rise of social media and other such digital technologies. The downside to this development, however, is the fact that there are too many platforms from which fans engage with their teams, which is somewhat the opposite of what convenience is about.

Conclusion

Fortunately, specific platforms such as Fanisko Engage are fixing that by funneling all this fragmented content, and more, within a single source. This is a win-win situation for everybody involved.

Its all about the fans

Whatever might be the size of your sport- big or small, popular or unpopular- nothing without fans.

Leagues like EPL, NFL has an enormous fan following everywhere, and the players are treated as Gods even though they live in a distant land. We must appreciate, analyze their marketing and branding strategy, and the way they take the games beyond boundaries but do they engage the fans off the field?

Let’s face it!

Whatever might be the size of your sport- big or small, popular or unpopular- nothing without fans.

Leagues like EPL, NFL has an enormous fan following everywhere, and the players are treated as Gods even though they live in a distant land. We must appreciate, analyze their marketing and branding strategy, and the way they take the games beyond boundaries but do they engage the fans off the field?

 

What are the keys for fan engagement? 

Knowing your fans: 

Firstly, You must understand your fans well. Their needs and what do they love plays a major role.

The fans love to hear about their favourite team/player often. Notifying them about their favourite’s recent activities can keep them glued.

Also, a platform where they can have their say on the topics related to their team or league. Never mind, if it’s implemented or not. Having such a platform itself will make the fans feel empowered and part of the team.

Giving back to the fans: 

Fans never care about monetary rewards, all they want is to be loved and respected in the same way as they show it for their team but few gestures like charity matches or creating a charity foundation help fans to build a bridge of trust and compassion among the fans.

Engaging them during off days:

Did you know?  

The fans are attracted more by the pre-match content. Match days – certainly – will keep the fans involved but around-the-clock fan engagement platform can go a long way in keeping fans engaged for longer durations. As modern technology grows and fans start accessing more digital content, it is important to keep the fans engaged throughout.

About Fanisko: 

Fanisko offers a one-stop fan engagement platform, “Fanisko Engage”, that helps sports brands increase mobile fan retention, digital engagement, and revenue opportunities. We are built on a unique company culture where everyone is passionate about sports, entertainment and care about better fan experience and engagement.

So, if you are any sports association, league or a club planning to deliver an amazing mobile based fan engagement platform to build your fan base, we would like to hear from you.