Fanisko – Just What A Marketing Agency And Its Clients Need!

Our years of experience having worked with sports teams that we have come up with our fan engagement platform – Fanisko.

Why is fan engagement so important?

Over the years, engagement with fans has acquired a new level of importance altogether for sports teams. Various revenue generation streams such as merchandise sales, sponsorship’s and media largely depend on the level of engagement with fans. In other words, fan engagement has evolved into a wholesale growth strategy used by elite sports team for profit maximization.

An important aspect of fan engagement is to get as many viewers in the seats as possible. Common opinion states that an empty stadium represents poor fan engagement. An empty seat is a missed commercial opportunity. Therefore, sports organizations and marketers always look for ways to fill their stadiums as close to maximum capacity as possible, further maximizing revenue.

We understand this need and importance associated with fan engagement. It is based on this understanding and our years of experience having worked with sports teams that we have come up with our fan engagement platform – Fanisko.

Let’s deep dive to understand fan engagement

Of course there are many ways to engage with fans. Traditional methods of engagement like engaging with the fans inside the stadium are becoming outdated now. Engaging with fans inside the stadium alone is not going to be enough now. In times when fans are becoming increasingly dependent on digital platforms for consumption of content for entertainment and news, it would be deemed orthodox if a sports team were to decide against leveraging on this trend for fan engagement.

Since marketing and operations departments are tasked with the responsibility of engaging with fans they often take the help of marketing agencies for the same. These are agencies that specialize in offering marketing consulting and managing digital media presence for sports teams.

Our role in the entire process!

We sense the opportunity for a special engagement between marketing agencies and our platform. We work with sports team helping them strengthen their bond with their fans. Teams we understand face a number of challenges which we help them tackle. Some of these challenges are their inability to push good content to fans, offering rewards to them and making them a part of loyalty programs in appreciation of their commitment towards them and of course offering fantasy games for them to stay engaged and entertained.

We at Fanisko have tried and tested that a one stop digital platform could tackle all these challenges with great effect. Our platform is technology driven which enables us to bring the best to the sports teams using it. From being able to offer rewards to fans to offering innovative gaming that is a mix of Augmented Reality and Mixed Reality, our platform offers many distinctive features which cannot be found on any other engagement platform in today’s times. We allow fans of teams to build their own teams and play in the fantasy leagues. We allow them take part in trivia and polls and reward them for their dedication to the sport and their favorite team.

This was just a little on what our app has on offer for the fans whereas the teams too gain a lot from using our platform. Teams in addition to gaining increased engagement with their fans are also able to push pressing news about any new developments concerning the team to the fans. They are able to gain insights into what works and what doesn’t with regards to their content and communications strategy.

Wondering what’s in it for you?

Just imagine if the team that you are associated with was able to derive these benefits? Wouldn’t it help your relationship with them and make your job easier too with the help of our platform? It obviously would! It would also give your team more confidence when building a strategy with technology as its core base.

Apart from an association with Fanisko helping your bond with your team, it will also serve as a new stream of revenue for your firm. Yes, we’d be happy to work on a revenue share model with your agency.

To know in detail and get a demo of the way Fanisko works and why we call it the best fan engagement platform out there, click here.

 

Generate Buzz and Get Your Fan Base Excited About Your Team

Just like Apple or any other company, a sports team is a business, and they have to work hard to stay competitive.

Today, top athletes earn millions of dollars annually, and the most prominent sports teams have hundreds of millions of fans all over the globe. We live in the internet age, where everything is available to the user with a few clicks.

If you take a look at teams with enormous fan bases, you might think they don’t have to try hard to engage their fans. To an extent, that’s correct – sports fans are the most loyal customers in any industry. However, that doesn’t mean that those teams don’t have to create buzz around themselves to keep the fans excited. Just like Apple or any other company, a sports team is a business, and they have to work hard to stay competitive.

Fortunately, the digital world gives the opportunity to smaller local teams to stand out and quickly increase their fan base exponentially. Let’s have a look at ways to create buzz and get your fan base excited about your team:

Use Your Strengths and Team Events
Bring your ‘A’ game to the table and use everything you can to create buzz. For example, engaging fans through sharing important team news is a sure way to victory. Signed a new player?  Make sure your fans know it! Contract extensions, big match announcements, all of those can be a chance to get fans involved. Don’t wait for them to gather news they’re hungry for – feed it to them, and they’ll be more engaged.

Take Advantage of Video Content
Recent studies suggest that we read less every year, especially online. We don’t have the time to sit down and get every bit of information. We catch up with recent events during idle times such as commuting. That’s why video content is on the rise – it requires little effort, and provides more information in the same amount of time. Studies also show that video is far more engaging and more natural to consume than any other type of content. It gives you a perfect opportunity to increase fan engagement and deliver content that’s easy for them to absorb.

Engage Fans via Polls
Polls can be a great way to engage your fan base if you implement them right. For example, you can engage the fans before an important match and ask how they think the game will end. You could even organize contests and reward those who guessed correctly. Poll them to find out what they think who the best player in the most recent game was, and give them the opportunity to see the results and discuss them.

A Helping Hand is Always Welcome
With Fanisko Engage, your team will get all these functionalities and more. Our SDK integration platform helps teams engage fans through video content, polls, fan contests, as well as AI, Mixed and Augmented reality. It’s intuitive, easy and exciting for fans to use. And its beneficial for the teams that experience higher engagement and increased session times.

Via Fanisko, you can easily keep your fans engaged and excited about your team. Don’t hesitate to visit our website for more information about our platform.

How Do You Engage Fans in the Age of Short Attention Spans?

We live in the age of short attention spans – the fact that scientific research has confirmed. Digitalization of all aspects of our lives has brought us some good things, but also plenty of distractions. According to Microsoft Corp. study, we now have an average attention span of about 8 seconds. Whether it stagnates or continues to deteriorate, one thing for sure: the current downward trend is being felt in all industries.

We live in the age of short attention spans – the fact that scientific research has confirmed. Digitalization of all aspects of our lives has brought us some good things, but also plenty of distractions. According to Microsoft Corp. study, we now have an average attention span of about 8 seconds. Whether it stagnates or continues to deteriorate, one thing for sure: the current downward trend is being felt in all industries

When it comes to sport, the decline in ratings and general TV viewership is undoubtedly becoming more worrisome for sports executives. Since fans are overwhelmed by options across a multitude of devices, they can’t keep up. So how do you engage fans in the age of short attention spans?

Millennials as Part of the Equation

While millennials are hardly to blame for the overall drop in ratings, it is interesting to take a look at how they approach sports. For example, Nielsen data for the NFL shows that even though it may seem that ratings have decreased among millennials, the number of millennials who watch NFL has in fact seen an increase. So what caused the drop? It was that millennials watched fewer games, and there was also a decline in the minutes observed per game. As it turns out, fans are starting to watch sports less often, and for shorter periods of time.

The Importance of Keeping Fans Engaged

A decrease in fan engagement is the last thing any sports executive or club desires. In more ways than one, sport thrives precisely off of fan engagement, being the only industry where you get fans and loyalty even if you lack results. For this reason, it’s critical for the sports industry to find ways to battle short attention spans. TV is losing relevance, but merely to alter the platform from TV video to PC and mobile might not be enough. But what if the digital sports experience could innovate in ways that drive more fan engagement?

Battling Short Attention Spans

The fear of missing out drives Today’s generation and that fear should be exploited in productive ways. There are plenty of suggestions for improving fan engagement by feeding them information and making sports even more accessible to follow. Designing products that can make the best out of the digital age is the way to go. Make content more interactive and relevant to the fans, to keep them engaged even on days when no matches are being played.

Digital Platforms for Fan Engagement

Fortunately, some platforms can help clubs and teams engage fans so that they don’t leave to do other things. Fanisko Engage is one such product, as it offers plenty of features that have helped our clients see increased session times and higher engagement. It’s an SDK integration platform that utilizes Mixed and Augmented Reality as well as AI to improve the fan experience, gamification, and personalization.

Conclusion

Industries need to move fast and evolve in the digital era, and sports is no exception. Our product Fanisko Engage provides teams with just the kind of solution they need to stay relevant and attractive to fans. Visit our website for more information on it.

NAHL announces partnership with Fanisko

The North American Hockey League (NAHL) is pleased to announce a new partnership with Fanisko to be the official fan engagement partner of the NAHL, NA3HL, and NAPHL.

The North American Hockey League (NAHL) is pleased to announce a new partnership with Fanisko to be the official fan engagement partner of the NAHL, NA3HL, and NAPHL.

This marks Fanisko’s first foray into the sport of hockey. Fanisko will have the opportunity to collaborate with 120+ teams in all three leagues.

“Our platform combines augmented reality (AR) for gamification with AI for personalization, thus, allowing sports teams to connect with their fans wherever they are. With Fanisko, the fans don’t just support the team, they ARE the team. Through this partnership, we look forward to increasing mobile fan retention and creating new revenue opportunities for team,” said Sathish Chittibabu, Cofounder & CEO for Fanisko.

Fanisko’s technology powers sports teams & leagues mobile apps and digital platforms so fans can live the unforgettable moments right through their phones with Mixed Reality Experiences — That’s one-of-a-kind Gamification & Content using Augmented Reality (AR) + Virtual Reality (VR) + Artificial Intelligence (AI).

“This is an exciting new partnership for our leagues because even if some of our teams have their mobile apps, many fans prefer to keep themselves up to date by making use of social media platforms like Facebook, Instagram, YouTube, Twitter, or Snapchat. Fanisko can help our teams further engage with their fanbase by funneling all of this content on the platform,” said Alex Kyrias, Director of Communications, Sales & Marketing for the NAHL.

Additionally, the new partnership might witness Augmented Reality (AR) / Mixed Reality fan experiences for NAHL fans in collaboration with existing sponsors of NAHL and open up new revenue channel for the teams.

For more information on Fanisko visit http://www.fanisko.com. For media requests and partnership inquiries, email info@fanisko.com.