Digital Age Fans Want More Than Just A Tv-show

Since the growth of social media, conversations on blogs, chat rooms, Twitter, Facebook, etc in real time have contributed to the shared social experience.

In today’s “Golden Age” of television, no longer are the viewers restricted to watching the Tv-shows only when it’s aired on television. They now have the option of viewing Tv-shows through online streaming such as Netflix, video-on-demand such as TiVo, etc. And the fans of these shows are as numerous as the kind of Tv-shows that exists. And similarly, there’s numerous ways one must now engage with the fans.

Thanks to digital empowerment, the influence of the fans over the success of a Tv-show is now greater than ever. A Tv-show given bad reviews by critics has sometimes managed to build itself a strong fan base capable of convincing TV networks of reversing their decision to cancel a Tv-show. Most recently, the network airing the hugely popular comedy series Brooklyn Nine-Nine took the decision to cancel the show. Such was the strength in the dedication and following of the fan base, that the show was picked up by another network and revived.

Since the growth of social media, conversations on blogs, chat rooms, Twitter, Facebook, etc in real time have contributed to the shared social experience. We as fans are now capable of consuming, connecting and creating on our own terms, with access to multitudes of others who share our passion. Some industry analysts call this the “second screen,” where viewers, while watching TV are but at the same time engaged in their laptops or smartphones, downloading information about the show, or talking to other fans.

As the television industry evolves beyond a traditional broadcast model, television networks are adapting to the change to increase engagement. They have now come to realise how important and valuable it is, to understand the behavioural characteristics of the fans and fandom. The noticeable shift in the language used in targeting “fans” instead of “viewers/audiences” is proof of that. Promotional strategies are being devised to focus not just on widening the engagement but deepening it.

From discussion panels at events such as Comic-con, print media advertising and publicity stunts to interactive social media campaigns, by allowing consumers to become an active part of their favourite series and sets, brands are deepening fans’ emotional connection to their programs and driving tune-in among newcomers..

But in all the efforts to maximise their reach, by using a multitude of channels to reach out to the viewers, the content that’s being distributed becomes diluted. Measuring and analysing the engagement by collating the statistical information across the various channels proves to be a considerable challenge.

It’s now more about how best to ‘relate’ to fans rather than ‘managing’ them.

But ‘relating’ to fans has more to do with the quality of content that is being shared. While the quality of content is extremely important in this highly connected environment, the importance of managing the fans cannot be ignored. Infact, thanks to the large volume of fans that television networks now have to deal with, managing the fans the right way is more important now more than ever.

This growing need to ‘manage’ the fan base in this new digital world has led to the rise in fan management systems that help Tv-shows give their fans the much desired immersive fan experience. And at the forefront of these fan management systems is Fanisko – a social platform that fans can use to discuss, build and socialise with other fans.

They can get personalized news and updates about the favourite character on the show, behind the scenes coverage, interviews with actors, rewarding super fans, quizzes and much more. Fanisko offers a one-stop fan engagement platform that helps TV networks increase mobile fan retention, digital engagement and the opportunity to monetize the fan engagement.  

With the Tv-show fans now evolving and looking to be more involved thanks to better networking technology and social media, understanding the fan is now more important than ever before. With so many shows to choose from, it is crucial for the networks to keep the fans interested beyond the show itself and keep them coming back for more.

A fan management system like Fanisko gives you the control and flexibility to provide the fans with a more interactive experience whilst accumulating the analytical data to identify trends that help strategize the engagement strategies for best results. Not to mention the increased ROI from the additional revenue stream of targeted advertising that is available on Fanisko.

To know more about Fanisko and how it can help you engage your fans better, click here.

Fanisko – Just What A Marketing Agency And Its Clients Need!

Our years of experience having worked with sports teams that we have come up with our fan engagement platform – Fanisko.

Why is fan engagement so important?

Over the years, engagement with fans has acquired a new level of importance altogether for sports teams. Various revenue generation streams such as merchandise sales, sponsorship’s and media largely depend on the level of engagement with fans. In other words, fan engagement has evolved into a wholesale growth strategy used by elite sports team for profit maximization.

An important aspect of fan engagement is to get as many viewers in the seats as possible. Common opinion states that an empty stadium represents poor fan engagement. An empty seat is a missed commercial opportunity. Therefore, sports organizations and marketers always look for ways to fill their stadiums as close to maximum capacity as possible, further maximizing revenue.

We understand this need and importance associated with fan engagement. It is based on this understanding and our years of experience having worked with sports teams that we have come up with our fan engagement platform – Fanisko.

Let’s deep dive to understand fan engagement

Of course there are many ways to engage with fans. Traditional methods of engagement like engaging with the fans inside the stadium are becoming outdated now. Engaging with fans inside the stadium alone is not going to be enough now. In times when fans are becoming increasingly dependent on digital platforms for consumption of content for entertainment and news, it would be deemed orthodox if a sports team were to decide against leveraging on this trend for fan engagement.

Since marketing and operations departments are tasked with the responsibility of engaging with fans they often take the help of marketing agencies for the same. These are agencies that specialize in offering marketing consulting and managing digital media presence for sports teams.

Our role in the entire process!

We sense the opportunity for a special engagement between marketing agencies and our platform. We work with sports team helping them strengthen their bond with their fans. Teams we understand face a number of challenges which we help them tackle. Some of these challenges are their inability to push good content to fans, offering rewards to them and making them a part of loyalty programs in appreciation of their commitment towards them and of course offering fantasy games for them to stay engaged and entertained.

We at Fanisko have tried and tested that a one stop digital platform could tackle all these challenges with great effect. Our platform is technology driven which enables us to bring the best to the sports teams using it. From being able to offer rewards to fans to offering innovative gaming that is a mix of Augmented Reality and Mixed Reality, our platform offers many distinctive features which cannot be found on any other engagement platform in today’s times. We allow fans of teams to build their own teams and play in the fantasy leagues. We allow them take part in trivia and polls and reward them for their dedication to the sport and their favorite team.

This was just a little on what our app has on offer for the fans whereas the teams too gain a lot from using our platform. Teams in addition to gaining increased engagement with their fans are also able to push pressing news about any new developments concerning the team to the fans. They are able to gain insights into what works and what doesn’t with regards to their content and communications strategy.

Wondering what’s in it for you?

Just imagine if the team that you are associated with was able to derive these benefits? Wouldn’t it help your relationship with them and make your job easier too with the help of our platform? It obviously would! It would also give your team more confidence when building a strategy with technology as its core base.

Apart from an association with Fanisko helping your bond with your team, it will also serve as a new stream of revenue for your firm. Yes, we’d be happy to work on a revenue share model with your agency.

To know in detail and get a demo of the way Fanisko works and why we call it the best fan engagement platform out there, click here.

 

Focus on Your Superfans

Superfans in sport are not as rare a sight as you may think. There’s always that one guy leading the chants, going to every game or being the life of the party in the stands.

Superfans in sport are not as rare a sight as you may think. There’s always that one guy leading the chants, going to every game or being the life of the party in the stands. Do the teams benefit from their presence and activity?

The short answer is yes, although being a distinctive superfan can sometimes even bring trouble to those dedicated individuals. However, the benefits greatly outweigh the risks. If you want to learn why you should focus on your superfans and how to do it, we have some insight, as well as stories about the most famous superfans in the world.

Identifying Your Superfans

Not all teams have superfans like the New York Jets’ Fireman Ed or the Chicago Cubs’ superfan Ronnie Woo-Woo. While some superfans will be boisterous and impossible to miss, there are types of fans who buy their season tickets and don’t miss any matches, but might otherwise keep a lower profile. Even if no fans are sporting special accessories and leading the chants on your team’s games, that doesn’t mean you don’t have superfans.

For example, have a look at your social media — there are indeed fans who engage with your content, who always comment and facilitate discussion. People who regularly attend games are also easy to identify. They are your superfans, and rewarding them for their loyalty can be rewarding for your team, too.

Offering a Loyalty Program

Your fans aren’t supporting your team for the rewards it might bring, but it’s certainly a good incentive and a friendly approach to nurture loyalty. One way of doing that is through loyalty programs. If you can make it into a win-win situation — providing increased revenue for the team while making your superfans feel appreciated — then it can be one of the best things you can do for your team’s future.

Make sure that your loyalty program operates on a system that’s fair to all fans while giving the most significant rewards to those who are most loyal. Purchasing season tickets is always an excellent parameter to go by, but there are other things you might reward and even stimulate. For example, if you want better engagement on social media, all you have to do is figure out what a valuable reward for encouraging that may be.

Combining Loyalty Programs with Great Fan Experience

Ultimately, the most successful loyalty programs rely on more than offering incentives and rewards. When you manage to pair it up with providing the best fan experience out there, then you’ll know you’re on the right path.

Of course, there are different ways of accomplishing that. The most recent rising star and the future of fan experience is the team app. Most fans spend a lot of time on mobile devices, so provide them with an app that delivers the information they crave. Contextual prediction gaming that nurtures their competitiveness, along with trivia that’s entertaining, is one of the most valuable assets of any team.

With Fanisko Engage, you get a way to enhance your existing team app and provide your fans with the most engaging experience. It’s certainly something your superfans will appreciate, and it can help with your efforts to create a valuable loyalty program. For more information on our platform and its features, visit our website.